We've changed our name and brand
There are many challenges to being a small business owner. The first and foremost: getting your name and brand just right. Recently, we decided to change our name to reflect better who we are and what we are all about. Our previous name, ecologic ecoshop, was too technical, too traditional, and frankly, too humdrum, which didn't fully represent this exciting new chapter in our family's lives. Thankfully, we're only a month in the game to cause any real confusion.
So here we are, now called Spruce & Sprout LLC from here on out. This name can mean many things to many people, but to us, it represents family, growth, and a love of nature, particularly the mountains in Upstate New York where many spruce trees grow.
And while our name and brand may be different, our mission stays the same: to guide the local transition to sustainable living and help it become mainstream by making eco-friendly alternatives to everyday essentials easily accessible. We are still motivated by the need to help individuals and families lessen their impact on the environment, for our planet and a greener future for all of us.
But we want to know what you think! What does our new name and brand mean to you?